*About
Brand designer
Based in Seoul, Republic of Korea
Email : lkm.workroom@gmail.com
IG : @kwang_myung

**Work scope
Brand design / Packaging design / Graphic design / Motion design

***Experience 
Jul, 2019 - Present    PlusX, BX designer


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Brand design for dr.blet
Client : Triton Co., Ltd.
Category : Brand design, Package design, Graphic design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim, Euisung Hwang
Photography : Euisung Hwang
Location : Seoul, South Korea
2021


1. Overview
dr.blet is a women's health functional food brand that takes care of discomfort in daily life.To renew the existing brand and build a new brand identity, we developed a logo type, color, and key visual system.


2. Challenge
We focused on improving consumer awareness of existing health functional foods that give an old-fashioned impression due to the characteristics of the product. To improve this, we aimed to deliver an experimental image of the direction dr.blet wants to move forward and a visual image to highlight the professionalism of health functional food.


3. Solution

In order to intuitively express the single functionality of each product, such as Princein, Pooeng, Skin Barrier, and Inner Vita C, we have created a Key Visual System and a Layout System that is easy to expand products. The Key Visual System "Form", developed with the motive of the single functionality of the product, was developed for universal use in a flexible form, and applied to the packaging system to deliver a consistent brand identity. 



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Brand design for Ordinary Lifee
Client : Ordinary Lifee
Category : Brand design, Graphic design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim
Photography : Euisung Hwang
Location : Seoul, South Korea
2021


1. Objective

Ordinary Lifee is a dessert cafe located in Songdo, Incheon. In this project, we aimed to build a new logo and brand identity system. 

2. Approach

We wanted to express the space where you can enjoy a cup of coffee in your normal daily life. And in 'Ordinary Lifee', we approached the spare time of a cup of coffee with the concept of time and record.


3. Solution

‘Ordinary Time’ means the space and time of Ordinary Lifee. Ordinary Lifee provides time to comfortably record and experience various moments and experiences in daily life in our space.
The Ordinary Lifee logo was designed with a functional and rational logo type that removed unnecessary decorative elements, and the Trademark symbol was expanded to ‘TIME’ to emphasize the unique time of Ordinary Lifee.
The slogan was also designated as ‘13th, Ordinary Lifee Time’, which is the same as the design concept, to actively convey the message to give leisure and comfort in the Ordinary Lifee.



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Brand motion design for Cleanlab
Client :Cleanlab
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2021

1. Objective
Cleanlab has grown as the best and symbolic brand dominating the Korean food packaging market; it has been known as “Korean wrap” and “Korean sanitary gloves,” having been part of people’s lives over the past 30 years.

This project video aims to intuitively convey valuable content and renewed visual changes to break away from the limited image of Cleanlab in the food packaging sector and further expand it into an image of a life-improving laboratory that shares the entire life of customers.


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2021 S/S season graphic design for WhoWantsToChill™
Client : WhoWantsToChill™
Category : Graphic design 
Design : Kwangmyung Lim
Photography : Lee Sangmin Studio
Location : Seoul, South Korea
2021


I worked on WhoWantsToChill™'s 2021 S/S season graphics. In homage to artists in California in the 80s and 90s, I worked on graphics with the concept of ‘Midnight in California’.





Mark

Brand design for WhoWantsToChill™
Client : WhoWantsToChill™
Category : Brand design, Graphic design 
Design : Kwangmyung Lim
Photography : Lee Sangmin Studio
Location : Seoul, South Korea
2020


1. Objective
WhoWantsToChill™ is a new fashion brand that pursues street normcore style. In this project, we aimed to build a new logo and brand identity system.  

2. Approach

What ‘WhoWantsToChill™’ was aiming for was 'Chill'. The word 'Chill' was used with various meanings such as calm, supreme, free. Among the various meanings, the freedom felt in the atmosphere of 'Chill' was set as the brand concept in 'WhoWantsToChill™', and we approached it in the direction of visually expressing a formal and free atmosphere.


3. Solution

'WhoWantsToChill™' uses a type visual that uses wide spacing to express the minimal and free atmosphere of the Chill mood. These visuals are consistently applied to the typography system at the point of communication with consumers to build a brand image that can feel the unique Chill of 'WhoWantsToChill™'.




Mark

Brand design for Torim porcelain
Client : Torim porcelain
Category : Brand design, Product Package design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective

Torim Porcelain is a Ceramic Studio in Korea that makes tea.
Torim Porcelain focuses on the line.
They insist on the thinnest pottery and beautiful curves. They values tea time and makes pottery for people who drink tea entirely. 

2. Approach

The brand concept of Torim Porcelain is inspired by the slogan 'Where your tea stays' and is reminiscent of the accumulation of time and experience in the moment of drinking tea using lines and face.


3. Solution

The brand application design of Torim Porcelain unfolded its sensual sense in a simple and calm mood delivered to clients. Key visuals using Line types are actively utilized, and a layout centered on line types systems can be applied consistently online and offline in communication contact point to impressively convey the brand image of Torim Porcelain.



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Brand motion design for Tencent Video Project Casting
Client : Tencent Video
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective

Tencent Video Project Casting is an audition program for actors organized by Tencent Video.

The goal was to intuitively express the visual in the form of Hidden Layer, which conveys the value of Discovery the Origin and contains a brand message that conveys the various charms of the actors and Up that they did not know to customers.


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Brand motion design for Episode
Client : Episode
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective

This is a brand video of 'Episode', a residential culture platform that provides a new residential life experience that can overcome the problems of existing urban residential culture for those who are curious about new changes and are highly cultural sensitive.

We worked to express the brand visual motif "Growing Square" intuitively and convey an atmosphere where you can feel a sophisticated lifestyle.



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Brand motion design for Krafton
Client : Krafton
Agency : PlusX
Category : Motion design
Design : Wonsik Joo, Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective

Krafton is a new name for the game association brand Bluehole, and the project aims to express the value of Krafton's new goal of "independent and together" and intuitively convey the new brand identity system.


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Pcakage design for Heachi Beer
Category : Product Package design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2018

As 1,357 thousand foreign tourists visit Seoul recently, Seoul is one of the charming and beautiful cities. I wanted to design tourism products fitting this beautiful city, and I chose the beer, one of the highest preference alcohol that the mainstream people enjoy all over the world. The concept of “Seoul Beer” is a local beer. Because it is Seoul representative beer, it expresses Seoul modern and traditional feel. The design of the beer was based on Seoul's representative colors: blue, dancheong red, and Han River silver white. Moreover, I made logos and naming, using the symbol of Seoul which is the legendary animal Haechi.



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