*About
Designer
Based in Seoul, Republic of Korea
Email : lkm.workroom@gmail.com
IG : @kwang_myung
**Work scope
Brand design / Packaging design / Graphic design / Motion design
***Experience
Jul, 2019 - May, 2022 PlusX, BX designer
Jun, 2022 - Present Hour Minute Seconds, Creative Director
Brand design for O, Revoir
Client : O, Revoir
Category : Brand design
Design : Kwangmyung Lim, Hyeonmo Kim, Euisung Hwang
Location : Seoul, South Korea
2022
Bedding is an object that shares the beginning and end of our daily lives. Hour Minute Seconds worked on a renewal design under the concept of‘ Memories of the Moment’ to convey a deep lingering impression at the beginning and end of our day through O,Revoir bedding.
Brand design for cookat
Client : cookat inc.
Category : Brand design, Graphic design
Project Directing & Identity Planning : Joo wonsik
Design : Joo wonsik, Kwangmyung Lim
Location : Seoul, South Korea
2021
cookat is a brand that is leading the food trend loved by customers through content that introduces food based on media that has never existed before and through an online and offline Home Meal Replacement (HMR) platform. cookat wanted to build a new brand identity as a food lifestyle platform brand that provides various kinds of food-related experiences and pleasures, not limited images of existing food sales, through business diversification such as PB brand expansion and new businesses.
Brand design for Ordinary Lifee
Client : Ordinary Lifee
Category : Brand design, Graphic design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim
Photography : Euisung Hwang
Location : Seoul, South Korea
2021
1. Objective
Ordinary Lifee is a dessert cafe located in Songdo, Incheon. In this project, we aimed to build a new logo and brand identity system.
2. Approach
We wanted to express the space where you can enjoy a cup of coffee in your normal daily life. And in 'Ordinary Lifee', we approached the spare time of a cup of coffee with the concept of time and record.
3. Solution
‘Ordinary Time’ means the space and time of Ordinary Lifee. Ordinary Lifee provides time to comfortably record and experience various moments and experiences in daily life in our space.
The Ordinary Lifee logo was designed with a functional and rational logo type that removed unnecessary decorative elements, and the Trademark symbol was expanded to ‘TIME’ to emphasize the unique time of Ordinary Lifee.
The slogan was also designated as ‘13th, Ordinary Lifee Time’, which is the same as the design concept, to actively convey the message to give leisure and comfort in the Ordinary Lifee.
Brand design for WhoWantsToChill™
Client : WhoWantsToChill™
Category : Brand design, Graphic design
Design : Kwangmyung Lim
Photography : Lee Sangmin Studio
Location : Seoul, South Korea
2020
1. Objective
WhoWantsToChill™ is a new fashion brand that pursues street normcore style. In this project, we aimed to build a new logo and brand identity system.
2. Approach
What ‘WhoWantsToChill™’ was aiming for was 'Chill'. The word 'Chill' was used with various meanings such as calm, supreme, free. Among the various meanings, the freedom felt in the atmosphere of 'Chill' was set as the brand concept in 'WhoWantsToChill™', and we approached it in the direction of visually expressing a formal and free atmosphere.
3. Solution
'WhoWantsToChill™' uses a type visual that uses wide spacing to express the minimal and free atmosphere of the Chill mood. These visuals are consistently applied to the typography system at the point of communication with consumers to build a brand image that can feel the unique Chill of 'WhoWantsToChill™'.
Brand design for Torim porcelain
Client : Torim porcelain
Category : Brand design, Product Package design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020
1. Objective
Torim Porcelain is a Ceramic Studio in Korea that makes tea.
Torim Porcelain focuses on the line.
They insist on the thinnest pottery and beautiful curves. They values tea time and makes pottery for people who drink tea entirely.
2. Approach
The brand concept of Torim Porcelain is inspired by the slogan 'Where your tea stays' and is reminiscent of the accumulation of time and experience in the moment of drinking tea using lines and face.
3. Solution
The brand application design of Torim Porcelain unfolded its sensual sense in a simple and calm mood delivered to clients. Key visuals using Line types are actively utilized, and a layout centered on line types systems can be applied consistently online and offline in communication contact point to impressively convey the brand image of Torim Porcelain.
