Brand motion design for Cashnote

Client : Cashnote
Category : Motion design
Planning : PlusX
Design : Kwangmyung Lim
Location : Seoul, South Korea
2023

We created a brand film for the identity refresh of Cashnote, which started as a revenue management service and now offers a range of services including finance, bookkeeping, and community to 1.2 million small businesses.

Graphic design for Apple Myungdong
Client : Apple
Agency : PlusX
Category : Graphic desing, Motion design
Design : PlusX BX Team
Location : Seoul, South Korea
2022

The Apple Myeong-dong store is the third largest Apple store in Korea, following the Garosu-gil and Yeouido stores. Prior to its opening, the store built its identity by reflecting the characteristics of the country or region.

The store was designed with the motif of 'Chaekgado', which was popular among scholars in the 18th century Joseon Dynasty, in order to reflect Apple's products, services, and energetic brand characteristics.

Brand motion design for Cleanlab
Client : Cleanlab
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2021

1. Objective
Cleanlab has grown as the best and symbolic brand dominating the Korean food packaging market; it has been known as “Korean wrap” and “Korean sanitary gloves,” having been part of people’s lives over the past 30 years.

This project video aims to intuitively convey valuable content and renewed visual changes to break away from the limited image of Cleanlab in the food packaging sector and further expand it into an image of a life-improving laboratory that shares the entire life of customers.

Brand motion design for Tencent Video Project Casting
Client : Tencent Video
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective
Tencent Video Project Casting is an audition program for actors organized by Tencent Video.

The goal was to intuitively express the visual in the form of Hidden Layer, which conveys the value of Discovery the Origin and contains a brand message that conveys the various charms of the actors and Up that they did not know to customers.

Brand motion design for Episode
Client : Episode
Agency : PlusX
Category : Motion design
Design : Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective
This is a brand video of 'Episode', a residential culture platform that provides a new residential life experience that can overcome the problems of existing urban residential culture for those who are curious about new changes and are highly cultural sensitive.

We worked to express the brand visual motif "Growing Square" intuitively and convey an atmosphere where you can feel a sophisticated lifestyle.

Brand motion design for Krafton
Client : Krafton
Agency : PlusX
Category : Motion design
Design : Wonsik Joo, Kwangmyung Lim
Location : Seoul, South Korea
2020

1. Objective

Krafton is a new name for the game association brand Bluehole, and the project aims to express the value of Krafton's new goal of "independent and together" and intuitively convey the new brand identity system.